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Vision board · Traditional
Rogers Hickory, from the COREtec Originals Classics line, is a dark vinyl plank with an amber undertone (measured from its own picture: LRV 7). Here it is paired with White Dove walls, Swiss Coffee trim, and Upward on the cabinets, chosen by the numbers.
AI assisted The rooms are AI generated, simulated photos. The floor, the paint colors and every number are real.
CutPile Photoreal Rendering
CutPile Photoreal Rendering
Read from its own picture, not from a name.
An amber undertone, warm and a little orange. LRV is light reflectance value, the share of light a surface sends back, the same scale paint makers print on every chip: 0 is black, 100 is white.
Rogers Hickory has a gentle movement from board to board (a spread of 2.3 in L*): calm, but not flat.
The shaded band is within 30 points of the floor. A wall inside it blurs into the floor; BS 8300 asks for at least 30 points between surfaces that meet.
Named colors with the maker's code and LRV, each linked to its page.
Its undertone leans green (hue 105°), which quiets the orange in Rogers Hickory (hue 63°) instead of echoing it.
See it at Benjamin MooreIts undertone leans green (hue 133°), which quiets the orange in Rogers Hickory (hue 63°) instead of echoing it.
See it at Sherwin-Williams75 points over Rogers Hickory in LRV and warm enough (chroma 5.7) to read white, not blue, beside its amber undertone.
See it at Benjamin MooreA light color with some life in it, so cabinets float off Rogers Hickory (a 51 point step in LRV).
See it at Sherwin-WilliamsCabinets in Upward or Swiss Coffee: a dark floor needs light cabinets to float above it.
| Role | Color | Maker and code | LRV | From the floor |
|---|---|---|---|---|
| Floor | Rogers Hickory | COREtec Originals Classics | 7 | |
| Walls | White Dove | Benjamin Moore OC-17 | 83.2 | +77 |
| Or walls | Sea Salt | Sherwin-Williams SW 6204 | 63.2 | +57 |
| Trim and ceilings | Swiss Coffee | Benjamin Moore OC-45 | 81.9 | +75 |
| Cabinets | Upward | Sherwin-Williams SW 6239 | 57.4 | +51 |
Contrast, not a match.
The palette put to work around Rogers Hickory.
The near misses, by the numbers.
About Rogers Hickory and color, answered from the numbers above.
White Dove (Benjamin Moore OC-17, LRV 83.2): its undertone leans green (hue 105°), which quiets the orange in Rogers Hickory (hue 63°) instead of echoing it. It sits 77 LRV points from the floor (LRV 7), more than the 30 points that keep a wall and a floor reading apart. Or Sea Salt (Sherwin-Williams SW 6204, LRV 63.2).
Swiss Coffee (Benjamin Moore OC-45, LRV 81.9): 75 points over Rogers Hickory in LRV and warm enough (chroma 5.7) to read white, not blue, beside its amber undertone.
Upward (Sherwin-Williams SW 6239, LRV 57.4): a light color with some life in it, so cabinets float off Rogers Hickory (a 51 point step in LRV). Cabinets in Upward or Swiss Coffee: a dark floor needs light cabinets to float above it.
Contrast, not a match: a step lighter: a warm gray brown wood (like our Warm Gray stain sample). A wood like our Golden Brown sample is only 4.0 apart (CIEDE2000) and reads as a near miss.
Living room: White Dove walls, Swiss Coffee trim and crown, a patterned rug in slate blue and putty on Rogers Hickory, furniture in a warm gray brown wood, unlacquered brass lamps. Kitchen: Cabinets in Upward so they float off Rogers Hickory, Swiss Coffee walls and trim, aged brass pulls.
Dark: LRV 7 and L* 31, measured from its own picture, with an amber undertone. At LRV 7, Rogers Hickory is dark: it is at its best in a big room with good light and warm lamps, and it shows dust, pet hair and fine scratches more than a mid tone.
Walls at the lightness of Rogers Hickory: Black Fox (Sherwin-Williams SW 7020, LRV 6.7) sits within a point of its LRV of 7, so wall and floor would blur into one. Wood that almost matches Rogers Hickory: a tone like our Golden Brown sample, 4.0 apart (CIEDE2000), reads as a near miss. Go clearly darker or lighter.
Light, size and wear, from the floor's own record.
At LRV 7, Rogers Hickory is dark: it is at its best in a big room with good light and warm lamps, and it shows dust, pet hair and fine scratches more than a mid tone.
At 5 inches a board, Rogers Hickory lays about 29 boards across a 12 foot room.
Rogers Hickory is waterproof, so it belongs in kitchens, baths, mudrooms and basements as well as living spaces.
What only this floor's data can say.
One of our most-asked-for floors: estimated 4 times since 2026.
Rogers Hickory is lighter than 4 percent of the 1,197 vinyl floors we carry, measured the same way, and warmer than 87 percent of them.
The same look in real wood: Amaretto wire brushed, Superior Premier Engineered Hickory 5-3/16 in, only 0.9 apart in color (CIEDE2000).
To get this color on an oak floor you already have, the nearest of our stains is Golden Brown (4.0 apart, CIEDE2000, from our own photographs on red oak).
| Width | 5 in |
|---|---|
| Thickness | 0.314" |
| Wear layer | 20 mil |
| Finish | UV Acrylic |
| Edge | Micro bevel |
| Installation | Floating or direct glue |
| Core | WPC |
| Construction | COREtec Residential WPC |
| Carton | 26.47 sq ft |
| Water | Waterproof (the maker's word) |
Every color, price and detail on its own page.
Rogers Hickory
COREtec Originals Classics · VV023-02044
Waterproof vinyl plank · WPC · 5 in
$6.39 per sq ft · $169.14 a carton
Material only. Delivery and installation extra.
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Powell Flooring, 1811 Union Valley Rd, West Milford, NJ 07480
Monday to Friday, 10am to 4pm · Open later by request
Paint names, codes, hex and LRV as Sherwin-Williams and Benjamin Moore publish them (each color links to its page).
BS 8300-2:2018 asks for a difference of at least 30 LRV points between adjacent surfaces, such as a floor and a wall, so the surfaces read apart.
The floor measured from its own picture in CIELAB (D65); the wood tones from our own photographs of 37 stains on oak.
A picture's lightness depends a little on how it was lit, so the floor's LRV is read from the evenly lit field the visualizer lays and rounded. See the real floor before you choose paint: visit the showroom, or ask for a free measure and estimate.
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Price codes
A price code is a color, violet through red, that places a floor among others of its kind by its price supplied and installed. Violet is the most affordable, red the top of the range.
Luxury vinyl
Prefinished hardwood
It makes floors quick to compare here and to match to their samples in the showroom. The price of your job is the one on your written, line-item estimate. A floor without a code, such as laminate, is priced installed after a free measure.
