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Stanton

Stanton Natural Beauty luxury vinyl flooring

Stanton is a carpet and rug maker that also makes luxury vinyl, all of it under the name Natural Beauty. Nearly every Natural Beauty plank and tile clicks together and floats, on a rigid SPC core or a softer WPC core, with a foam pad attached to the back. We supply and install all of it.

Colors
128
Lines
48
Plank widths
4" to 10"
Core
WPC, SPC
Kind
Luxury vinyl

What we carry

The Stanton lines we carry

Shop all 120 colors

Luxury vinyl plank and tile

120 colors in 47 lines

Shop luxury vinyl plank and tile

Glue down vinyl

8 colors in 1 line

Shop glue down vinyl

Chosen most

Popular Stanton floors

See all Stanton floors

Material only. Delivery and installation extra. ·

Our rooms

Stanton in our rooms.

Every Stanton floor here goes down at its real width, in rooms we made for trying floors. Pick one from the rack, then change the room or the light.

Living room facing the lake, as it was made, before a floor is chosen

Waterproof vinyl plank · WPC · 7 in

Desert Haze

Stanton Enchanted Forest

$4.49per sq ft$105.20 a carton of 23.43 sq ft

Material only. Delivery and installation extra.

Floor details: Desert Haze

Why people choose Stanton

  • A pad on every plank. Each floating Natural Beauty floor comes with an IXPE foam pad attached, 1 to 2 mm thick, so there is no separate underlayment to buy.
  • Two cores to choose from. SPC lines are thin and rigid, about 5 to 6 mm in all, for dents and busy rooms. WPC lines are thicker, 6.5 to 12 mm, and feel softer and quieter underfoot.
  • Every plank width. From 4 inch boards to 12 inch planks, a 5 inch herringbone, and 16 by 32 inch stone looks.
  • Waterproof by Stanton's own flag. Every Natural Beauty line we carry is marked waterproof.

The floors

SPC, the rigid core

Natural Beauty 4, 7, 9 and 9XL are wood looks named for their width in inches. Natural Beauty Herringbone lays a 5 inch plank in a herringbone, and Natural Beauty Stone brings marble and concrete looks in 16 by 32 inch tiles.

WPC, the softer core

Natural Beauty Basics, Max, Lux and Summit step up in thickness, from 6.5 mm in Basics to 12 mm in Summit, with Summit in 10 and 12 inch wide planks.

Glue down

Flex II is a thin glue down vinyl, for rooms where a floating floor is the wrong answer. We show it when you ask for it.

The warranty, in plain terms

Stanton publishes a warranty sheet for each Natural Beauty line, with its installation guide, care guide and spec sheet. The documents are linked below and on each line's page, and Stanton's own document governs.

How we install it

The Natural Beauty planks and tiles click together and float over the subfloor, on the pad attached to them, so nothing is nailed or glued to the house. The subfloor under it needs to be flat, and we check it when we measure. Flex II is glued down.

Living with it

Sweep or vacuum, then a damp mop with a cleaner Stanton's care guide allows. Felt pads under furniture keep a vinyl floor looking new.

Questions

Is Stanton vinyl waterproof? Stanton marks every Natural Beauty line we carry as waterproof.

What is the difference between Natural Beauty SPC and WPC? SPC is a thin, rigid stone polymer core that stands up to dents. WPC is a thicker foamed core that feels softer and quieter. Both float, and both have a pad attached.

Does Stanton make carpet? Yes, Stanton is a carpet and rug maker as well. The Stanton floors on this site are its Natural Beauty luxury vinyl.

Can Natural Beauty go in a basement? Yes. A waterproof floating floor is a good choice for a basement slab that is flat and dry enough.

From the maker

Stanton documents

The maker's own documents govern. Each line's page links the ones for that line.

See Stanton in your own light.

Order free samples, or ask for a free measured estimate. We supply the floor and install it too.