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Vision board · Warm modern
Fresco, from the Shaw Floors Expressions line, is a mid tone white oak hardwood with a golden undertone (measured from its own picture: LRV 30). Here it is with Pure White walls, Alabaster trim, and Van Deusen Blue as the deep note, chosen by the numbers.
AI assisted The rooms are AI generated, simulated photos. The floor, the paint colors and every number are real.
CutPile Photoreal Rendering
CutPile Photoreal Rendering
CutPile Photoreal Rendering
Read from its own picture, not from a name.
A golden undertone, warm without leaning red. LRV is light reflectance value, the share of light a surface sends back, the same scale paint makers print on every chip: 0 is black, 100 is white.
Fresco has a gentle movement from board to board (a spread of 2.8 in L*): calm, but not flat.
The shaded band is within 30 points of the floor. A wall inside it blurs into the floor; BS 8300 asks for at least 30 points between surfaces that meet.
Named colors with the maker's code and LRV, each linked to its page.
A soft neutral with a touch of warmth (hue 103°), so Fresco stays golden without turning yellow.
See it at Sherwin-WilliamsA soft neutral with a touch of warmth (hue 106°), so Fresco stays golden without turning yellow.
See it at Benjamin Moore52 points over Fresco in LRV and warm enough (chroma 5.3) to read white, not blue, beside its golden undertone.
See it at Sherwin-WilliamsDeep and cool, about 172° around the color wheel from Fresco and 18 points darker in LRV, so each makes the other look richer.
See it at Benjamin MooreLower cabinets or an island in Van Deusen Blue, uppers and trim in Alabaster. The floor at LRV 30 sits between the two (12 and 82).
| Role | Color | Maker and code | LRV | From the floor |
|---|---|---|---|---|
| Floor | Fresco | Shaw Floors Expressions | 30 | |
| Walls | Pure White | Sherwin-Williams SW 7005 | 84 | +54 |
| Or walls | Cloud White | Benjamin Moore OC-130 | 85.1 | +55 |
| Trim and ceilings | Alabaster | Sherwin-Williams SW 7008 | 82.2 | +52 |
| The deep note | Van Deusen Blue | Benjamin Moore HC-156 | 12 | -18 |
Contrast, not a match.
The palette put to work around Fresco.
The near misses, by the numbers.
About Fresco and color, answered from the numbers above.
Pure White (Sherwin-Williams SW 7005, LRV 84): a soft neutral with a touch of warmth (hue 103°), so Fresco stays golden without turning yellow. It sits 54 LRV points from the floor (LRV 30), more than the 30 points that keep a wall and a floor reading apart. Or Cloud White (Benjamin Moore OC-130, LRV 85.1).
Alabaster (Sherwin-Williams SW 7008, LRV 82.2): 52 points over Fresco in LRV and warm enough (chroma 5.3) to read white, not blue, beside its golden undertone.
Van Deusen Blue (Benjamin Moore HC-156, LRV 12): deep and cool, about 172° around the color wheel from Fresco and 18 points darker in LRV, so each makes the other look richer. Lower cabinets or an island in Van Deusen Blue, uppers and trim in Alabaster. The floor at LRV 30 sits between the two (12 and 82).
Contrast, not a match: a step darker: a mid brown wood (like our Aged Barrel stain sample). A wood like our Silvered Gray sample is only 3.8 apart (CIEDE2000) and reads as a near miss.
Living room: Pure White walls and Alabaster trim around Fresco, a walnut brown rug with a mocha border, a coffee table in a mid brown wood, aged brass lamps. Kitchen: Van Deusen Blue on the island or the lower cabinets, Alabaster uppers, unlacquered brass pulls, Fresco underfoot.
Mid tone: LRV 30 and L* 62, measured from its own picture, with a golden undertone. At LRV 30, Fresco is a mid tone: it holds its color in a sunny room and hides everyday dust and pet hair better than a very dark or very light floor.
Walls at the lightness of Fresco: Evergreen Fog (Sherwin-Williams SW 9130, LRV 30.4) sits within a point of its LRV of 30, so wall and floor would blur into one. Wood that almost matches Fresco: a tone like our Silvered Gray sample, 3.8 apart (CIEDE2000), reads as a near miss. Go clearly darker or lighter.
Light, size and wear, from the floor's own record.
At LRV 30, Fresco is a mid tone: it holds its color in a sunny room and hides everyday dust and pet hair better than a very dark or very light floor.
At 7.5 inches a board, Fresco lays about 20 boards across a 12 foot room, so the room reads open with few seams.
Engineered hardwood: living spaces and bedrooms on every level, kept out of full baths.
What only this floor's data can say.
Fresco is lighter than 70 percent of the 1,744 hardwood floors we carry, measured the same way, and warmer than 69 percent of them.
The same look in waterproof vinyl or laminate: Mansart, Shaw Floors Paragon HD Plus NB, only 0.7 apart in color (CIEDE2000).
To get this color on an oak floor you already have, the nearest of our stains is Silvered Gray (3.8 apart, CIEDE2000, from our own photographs on red oak).
| Width | 7.5 in |
|---|---|
| Thickness | 5/8" |
| Edge | Micro bevel |
| Installation | Nail, staple, glue, floating |
| Species | White oak |
| Construction | Engineered |
| Carton | 23.31 sq ft |
Every color, price and detail on its own page.
Fresco
Expressions · SW707-02048
Engineered hardwood · White oak · 7.5 in
$11.39 per sq ft · $265.50 a carton
Material only. Delivery and installation extra.
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Powell Flooring, 1811 Union Valley Rd, West Milford, NJ 07480
Monday to Friday, 10am to 4pm · Open later by request
Paint names, codes, hex and LRV as Sherwin-Williams and Benjamin Moore publish them (each color links to its page).
BS 8300-2:2018 asks for a difference of at least 30 LRV points between adjacent surfaces, such as a floor and a wall, so the surfaces read apart.
The floor measured from its own picture in CIELAB (D65); the wood tones from our own photographs of 37 stains on oak.
Janka hardness from the USDA Forest Products Laboratory Wood Handbook (2021), Table 5-3b, at 12 percent moisture.
A picture's lightness depends a little on how it was lit, so the floor's LRV is read from the evenly lit field the visualizer lays and rounded. See the real floor before you choose paint: visit the showroom, or ask for a free measure and estimate.
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Price codes
A price code is a color, violet through red, that places a floor among others of its kind by its price supplied and installed. Violet is the most affordable, red the top of the range.
Luxury vinyl
Prefinished hardwood
It makes floors quick to compare here and to match to their samples in the showroom. The price of your job is the one on your written, line-item estimate. A floor without a code, such as laminate, is priced installed after a free measure.
