Vision board · Coastal

Conch Ash in a coastal room

Conch Ash, from the COREtec Originals Premium line, is a light vinyl plank with a soft greige undertone (measured from its own picture: LRV 48). Here it is with Snowbound walls, Greek Villa trim and Naval as the deep note, chosen by the numbers.

AI assisted The rooms are AI generated, simulated photos. The floor, the paint colors and every number are real.

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Conch Ash vinyl plank flooring in the family room of the colonial on the cul-de-sac. CutPile Photoreal Rendering, an AI generated, simulated photo. — AI generated, simulated photo. Family room in daylight, The colonial on the cul-de-sac.

Conch Ash vinyl plank flooring in the great room of the cabin in the hemlocks. CutPile Photoreal Rendering, an AI generated, simulated photo. — AI generated, simulated photo. Great room in daylight, The cabin in the hemlocks.

Conch Ash vinyl plank flooring in the living room of the Cape with the dormers. CutPile Photoreal Rendering, an AI generated, simulated photo. — AI generated, simulated photo. Living room in daylight, The Cape with the dormers.

12 in

WallsSnowboundSW 7004 · LRV 83

TrimGreek VillaSW 7551 · LRV 84

Deep noteNavalSW 6244 · LRV 5

WoodA honey toneLike our Rustic Beige sample

The floor, measured

Read from its own picture, not from a name.

LRV: 48
Lightness L*: 75
Undertone: Greige
Hue: 75°

A greige: soft gray with a little warmth. LRV is light reflectance value, the share of light a surface sends back, the same scale paint makers print on every chip: 0 is black, 100 is white.

Conch Ash is calm and even from board to board (a spread of 1.4 in L*), so it reads as one quiet plane.

The shaded band is within 30 points of the floor. A wall inside it blurs into the floor; BS 8300 asks for at least 30 points between surfaces that meet.

Walls, trim and cabinets

Named colors with the maker's code and LRV, each linked to its page.

Walls

Snowbound Sherwin-Williams SW 7004 · LRV 82.8 · +35 from the floor

A warm white or greige in the same soft family as Conch Ash (hue 87° against its 75°).

See it at Sherwin-Williams

Or walls

Simply White Benjamin Moore OC-117 · LRV 89.5 · +42 from the floor

A warm white or greige in the same soft family as Conch Ash (hue 110° against its 75°).

See it at Benjamin Moore

Trim and ceilings

Greek Villa Sherwin-Williams SW 7551 · LRV 84.2 · +36 from the floor

36 points over Conch Ash in LRV and warm enough (chroma 5.3) to read white, not blue, beside its greige undertone.

See it at Sherwin-Williams

The deep note

Naval Sherwin-Williams SW 6244 · LRV 4.5 · -43 from the floor

Deep and quiet, 43 points darker than Conch Ash in LRV, a frame for a greige floor.

See it at Sherwin-Williams

Lower cabinets or an island in Naval, uppers and trim in Greek Villa. The floor at LRV 48 sits between the two (5 and 84).

The palette, by the numbers
Role	Color	Maker and code	LRV	From the floor
Floor	Conch Ash	COREtec Originals Premium	48
Walls	Snowbound	Sherwin-Williams SW 7004	82.8	+35
Or walls	Simply White	Benjamin Moore OC-117	89.5	+42
Trim and ceilings	Greek Villa	Sherwin-Williams SW 7551	84.2	+36
The deep note	Naval	Sherwin-Williams SW 6244	4.5	-43

Wood, rugs and metals

Contrast, not a match.

Wood furniture

A step darker: a honey toneAbout 20 points darker than Conch Ash in L* (55 against 75), far enough to read as a choice. Like our Rustic Beige stain sample.

A step lighter: black or painted piecesConch Ash is lighter than any wood stain we photographed (L* 75), so contrast comes from black, painted or upholstered pieces.

Rugs and fabric

Tone on tone: graphite5 in chroma, half the warmth of Conch Ash (10), and 34 points darker in L*.

Across the wheel: slate blueHue 255°, straight across the color wheel from the 75° of Conch Ash, softened to balance it.

Grounding: pewterA deep note at L* 45, 30 points from the 75 of Conch Ash, so a rug keeps its edge.

Metals

Polished nickelA bright nickel with a touch of warmth, for the greige undertone of Conch Ash (chroma 10.2).

Champagne bronzeA warm metal that agrees with the greige undertone of Conch Ash (hue 75°).

Brushed nickelA soft satin nickel, quieter than chrome, for the greige of Conch Ash.

Room by room

The palette put to work around Conch Ash.

Living roomSnowbound walls and Greek Villa trim, a graphite rug in a flat weave on Conch Ash, slate blue pillows, black or painted side tables.
KitchenGreek Villa cabinets with an island in Naval, polished nickel hardware, Conch Ash underfoot.
BedroomSimply White walls, graphite linen, a slate blue throw, champagne bronze on the lamps.
BathNaval on the vanity, Greek Villa walls, a pewter mat, brushed nickel fixtures.

What to avoid

The near misses, by the numbers.

Walls at the lightness of Conch Ash: Mindful Gray (Sherwin-Williams SW 7016, LRV 47.7) sits within a point of its LRV of 48, so wall and floor would blur into one.
Wood that almost matches Conch Ash: a tone like our Country White sample, 4.8 apart (CIEDE2000), reads as a near miss. Go clearly darker or lighter.
Stark blue whites everywhere: a greige floor like Conch Ash turns muddy beside them. Keep the whites a little warm.

Questions

About Conch Ash and color, answered from the numbers above.

What wall color goes with Conch Ash flooring?

Snowbound (Sherwin-Williams SW 7004, LRV 82.8): a warm white or greige in the same soft family as Conch Ash (hue 87° against its 75°). It sits 35 LRV points from the floor (LRV 48), more than the 30 points that keep a wall and a floor reading apart. Or Simply White (Benjamin Moore OC-117, LRV 89.5).

What trim and ceiling color goes with Conch Ash?

Greek Villa (Sherwin-Williams SW 7551, LRV 84.2): 36 points over Conch Ash in LRV and warm enough (chroma 5.3) to read white, not blue, beside its greige undertone.

What accent color goes with Conch Ash?

Naval (Sherwin-Williams SW 6244, LRV 4.5): deep and quiet, 43 points darker than Conch Ash in LRV, a frame for a greige floor. Lower cabinets or an island in Naval, uppers and trim in Greek Villa. The floor at LRV 48 sits between the two (5 and 84).

What wood furniture goes with Conch Ash?

Contrast, not a match: a step darker: a honey tone (like our Rustic Beige stain sample), or a step lighter: black or painted pieces. A wood like our Country White sample is only 4.8 apart (CIEDE2000) and reads as a near miss.

How do I put a room together around Conch Ash?

Living room: Snowbound walls and Greek Villa trim, a graphite rug in a flat weave on Conch Ash, slate blue pillows, black or painted side tables. Kitchen: Greek Villa cabinets with an island in Naval, polished nickel hardware, Conch Ash underfoot.

Is Conch Ash a light or a dark floor?

Light: LRV 48 and L* 75, measured from its own picture, with a soft greige undertone. At LRV 48, Conch Ash is light: it bounces light back into the room, suits north facing rooms, basements and small rooms, and shows dark grit more than lint.

What colors should I avoid with Conch Ash?

Walls at the lightness of Conch Ash: Mindful Gray (Sherwin-Williams SW 7016, LRV 47.7) sits within a point of its LRV of 48, so wall and floor would blur into one. Wood that almost matches Conch Ash: a tone like our Country White sample, 4.8 apart (CIEDE2000), reads as a near miss. Go clearly darker or lighter.

The room it suits

Light, size and wear, from the floor's own record.

At LRV 48, Conch Ash is light: it bounces light back into the room, suits north facing rooms, basements and small rooms, and shows dark grit more than lint.

At 9 inches a board, Conch Ash lays about 16 boards across a 12 foot room, so the room reads open with few seams.

Conch Ash is waterproof, so it belongs in kitchens, baths, mudrooms and basements as well as living spaces.

Wear layer20 milAbout 0.51 mm of clear protection over the printed wood, the part that takes the traffic.
CoreWPC, a wood plastic composite coreA little softer and quieter underfoot.
FinishUV Acrylic
WaterWaterproof (the maker's word)Wet mopping is fine; a flood is not.

From the floor's own record

What only this floor's data can say.

One of our most-asked-for floors: estimated 12 times, chosen 3 times since 2025.

Conch Ash is lighter than 91 percent of the 1,197 vinyl floors we carry, measured the same way, and warmer than 32 percent of them.

A step darker in the same line: Flaxen AshLRV 39, measured the same way, against 48 for Conch Ash.

The same look in real wood: Minimaliste, PG Flooring Unique Collection Solid Silver Maple 5-1/4 in, only 1.0 apart in color (CIEDE2000).

To get this color on an oak floor you already have, the nearest of our stains is Country White (4.8 apart, CIEDE2000, from our own photographs on red oak).

Conch Ash, the specifications
Width	9 in
Thickness	0.403"
Wear layer	20 mil
Finish	UV Acrylic
Edge	Enhanced integrated bevel
Installation	Floating or direct glue
Core	WPC
Construction	COREtec Residential WPC
Carton	26.47 sq ft
Water	Waterproof (the maker's word)

The floor

Every color, price and detail on its own page.

Conch Ash

COREtec Originals Premium · VV810-01024

Waterproof vinyl plank · WPC · 9 in

$8.89 per sq ft · $235.32 a carton

Material only. Delivery and installation extra.

Conch Ash: price, specs and samples

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Powell Flooring, 1811 Union Valley Rd, West Milford, NJ 07480

Monday to Friday, 10am to 4pm · Open later by request

How we chose

Paint names, codes, hex and LRV as Sherwin-Williams and Benjamin Moore publish them (each color links to its page).

BS 8300-2:2018 asks for a difference of at least 30 LRV points between adjacent surfaces, such as a floor and a wall, so the surfaces read apart.

The floor measured from its own picture in CIELAB (D65); the wood tones from our own photographs of 37 stains on oak.

A picture's lightness depends a little on how it was lit, so the floor's LRV is read from the evenly lit field the visualizer lays and rounded. See the real floor before you choose paint: visit the showroom, or ask for a free measure and estimate.