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Brand Overview

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At our core, we’ve always been innovators. Even when our “Headquarters” was our founder’s spare bedroom. No matter how difficult our path seemed, we never wanted to follow anyone’s footsteps. Instead, we followed our passion to find a better floor. Always placing our beliefs ahead of conventional wisdom ultimately led us to develop and patent the original 100% waterproof rigid core and COREtec construction that delivers true style while handling just about anything life has in store. Our patented core structure makes COREtec the original 100% waterproof, kidproof, petproof flooring by providing more rigidity, stability and comfort than glue down LVT, solid locking LVT, or laminate flooring.

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