At our core, we’ve always been innovators. Even when our “Headquarters” was our founder’s spare bedroom. No matter how difficult our path seemed, we never wanted to follow anyone’s footsteps. Instead, we followed our passion to find a better floor. Always placing our beliefs ahead of conventional wisdom ultimately led us to develop and patent the original 100% waterproof rigid core and COREtec construction that delivers true style while handling just about anything life has in store. Our patented core structure makes COREtec the original 100% waterproof, kidproof, petproof flooring by providing more rigidity, stability and comfort than glue down LVT, solid locking LVT, or laminate flooring.

COREtec Collections

COREtec One

Our most economical collection features the patented COREtec Core Technology that significantly redefined luxury vinyl flooring by providing a simpler and more durable alternative to glue down LVT, solid locking LVT, or laminate flooring. Our innovative COREtec core structure makes COREtec One 100% waterproof, so it can be installed in wet areas and will never swell when exposed to water. COREtec One is inert and dimensionally stable, which is a technical way of saying it won’t expand or contract under normal conditions. Furthermore, COREtec One never needs expansion strips in large rooms.

COREtec Plus

COREtec Plus gives homeowners a stylish and more advanced alternative to glue down LVT, solid locking LVT, or laminate flooring. Only COREtec Plus features our innovative, patented core structure – this extruded core is made from an exclusive combination of recycled wood and bamboo dust, virgin PVC and limestone. Since COREtec Plus floors are 100% waterproof, any style in the collection can be installed in wet areas and will never swell or warp when exposed to water. COREtec Plus is also inert and dimensionally stable – meaning it will not expand or contract under normal conditions and never needs expansion strips in large rooms. Last but not least, each COREtec Plus plank also features an attached cork underlayment for a quieter, warmer floor that is naturally resistant to odor causing mold and mildew.

COREtec Plus Design

The DESIGN™ collection takes bold styling up a notch with Embossing technology in Multi-Tone and Multi-Width Planks as well as Multi-Tone and Multi-Width Tiles for a floor that does much more than just lay there. All this statement-making style is backed up by patented construction featuring an innovative extruded core made from recycled wood and bamboo dust, limestone and virgin PVC. As a result, COREtec Plus Design floors are 100% waterproof, and can be installed in wet areas without swelling or warping when exposed to water. These floors do not require acclimation and can be floated over most existing hard floor surfaces or substrate without the unwanted telegraphing common in other locking or glue-down LVP products. COREtec Plus Design is also GREENGUARD GOLD Certified for Indoor Air Quality to help keep your home healthy and happy.

COREtec Pro Plus

The new Pro Plus collection takes the stylish appearance of COREtec and toughens it up for high traffic residential, or even commercial use. The rigid core features special top and bottom layers for stability, and is constructed from a high-density composition for extra rigidity, providing superior dent and impact resistance. Since COREtec is 100% waterproof, COREtec Pro Plus floors can be installed in wet areas and will never swell when exposed to, or even submerged in water. COREtec is also dimensionally stable, so it will not expand or contract under normal conditions, and never needs expansion strips in large rooms. Each COREtec Pro Plus plank or tile has an attached cork underlayment for a quieter, warmer vinyl floor that is naturally resistant to odor causing mold and mildew. All styles in the COREtec Pro Plus Collection feature the patented COREtec® technology.

COREtec Plus Enhanced

To achieve the most realistic wood looks, this collection employs a 4-sided painted bevel for added depth in yet another innovative evolution in WPC. The stunning appearance is backed by the patented COREtec® technology featuring our innovative COREtec core structure, which is an extruded core made from recycled wood and bamboo dust, limestone, and virgin PVC. Since COREtec is 100% waterproof, COREtec Plus Enhanced floors can be installed in wet areas and will never swell when exposed to water. COREtec is inert and dimensionally stable, meaning it will not expand or contract under normal conditions. Further, COREtec never needs expansion strips in large rooms. Each COREtec Plus Enhanced plank or tile has an attached cork underlayment for a quieter, warmer vinyl floor that is naturally resistant to odor causing mold and mildew.

COREtec Plus Tile

To achieve the most realistic stone looks, this collection employs a 4-sided painted bevel for added depth in yet another innovative evolution in WPC. The stunning appearance of these tiles is backed by the patented COREtec® technology featuring our innovative COREtec core structure, which is an extruded core made from recycled wood and bamboo dust, limestone, and virgin PVC. Since COREtec is 100% waterproof, COREtec Plus Enhanced floors can be installed in wet areas and will never swell when exposed to water. COREtec is inert and dimensionally stable, meaning it will not expand or contract under normal conditions. Further, COREtec never needs expansion strips in large rooms. Each COREtec Plus Enhanced plank or tile has an attached cork underlayment for a quieter, warmer vinyl floor that is naturally resistant to odor causing mold and mildew.

COREtec Plus HD

This collection earns its High Definition status by utilizing Embossed In Register (E.I.R.) technology as well as an enhanced painted bevel for a realistic visual unlike any other LVP or WPC floor on the market today. Beneath the stunning appearance is our patented construction featuring an innovative extruded core made from recycled wood and bamboo dust, limestone and virgin PVC. COREtec Plus HD™ is 100% waterproof, so it can be installed in wet areas and never warp or swell when exposed to water. This flooring does not require acclimation and can be floated over most existing hard floor surfaces or substrates without telegraphing underlying imperfections the way other locking or glue-down LVP products can. COREtec Plus HD is also GREENGUARD GOLD Certified for Indoor Air Quality.

COREtec Plus XL

Go big and go home. As the largest LVT plank on the market, COREtec Plus XL is in a category by itself. Rigid plank technology means handling and installation is no big deal, which makes COREtec Plus XL a smart alternative to glue down LVT, solid locking LVT, or laminate flooring. COREtec Plus XL features our innovative and patented COREtec core structure, which is an extruded core made from an exclusive mix of recycled wood and bamboo dust, limestone, and virgin PVC. This makes COREtec Plus products 100% waterproof, so they can be installed in wet areas and will never warp of swell when exposed to water. COREtec Plus XL is inert and dimensionally stable, which means it won’t change size due to heat or humidity under normal conditions and never needs expansion strips in large rooms. An attached cork underlayment results in a quieter, warmer vinyl floor that is naturally resistant to odor causing mold and mildew. COREtec Plus XL is also GREENGUARD GOLD Certified for Indoor Air Quality.